Unit 3 LO1: create a proposal

  Overview of product:

I am going to make a music magazine about an artist called Risu Productions the the magazine is going have a magazine cover and a double page spread, on the double page spread I am going to talk about why he decided to become a rapper also going to talk about his life who inspired him into becoming one and how he juggles his time around to make music and to study for his collage. 

Genre of media product 

The name of the magazine will be 'New Age Rap' and it will talk about new up and coming rappers entering the scene. The genre of this magazine will be about rap. This magazine will influence more young rappers to start and possibly give them new ideas. The magazine will show off Risu and name songs made by Risu. This magazine will be local to Doncaster. The Genre theory that is going to be used is Steve Neale (1980) Genre conventions: My magazine is going to be like a stereotypical magazine as I am going be asking typical magazine interview questions the theme of the magazine is going to be a modern but also retro type of magazine as it'll have certain aspects of retro-ness to give to give a familiar atmosphere to an older audience if they decide to pick this magazine up.  

Proposed content

My content is going to be print so for the magazine I'm going to use many images and sans serif font as this font as a simple but yet good looking font it also makes the words written in the font pop out, the magazine will require graphics as it visual-print. I am going to use photos of Risu and make a magazine cover with him while using the Bellerose font I will you quotes said by Risu or will use quotes that have inspired him, there will be reviews of the magazine to tell me where I can improve. I will make multiple magazine covers and see which one looks best and I will apply that to my magazine. In the double page spread I will talk about his life and how he juggles his hobby of making music and how he studies for school and what struggles he has had hurdle. The interview will be question and answer

My Inspiration

My Inspiration for the idea of making a magazine came from how many big rappers who successful are on magazines for example Lil Yachty, Skepta and Juice WRLD but you never see a magazine for a small time rapper and that's why I'm making this magazine, so that it becomes common to make a magazine about a small time rapper which can hopefully lead them somewhere.

Distribution and marketing

Distribution will be through promotion through the internet for example Instagram or twitter it would be screen shots of the magazine front and the double page spread so that people can easily access the magazine. The distribution method will be above the line and below the line the video will be advertised on all social medias for example YouTube, twitter and Instagram I will also do through Facebook as many people use these social media and I will be able to show my product to many people and fans of rap will be able to access it. Using methods such below the line would be good as it can advertise the product to the target audience which is beneficial because most people would buy it as it interests them. The magazine will be free to view and it'll be promoted on all social medias and the way to read/access the magazine digitally will be on twitter on the New Age Rappers account this account will post magazines about up and coming rapper such as Risu and this is where the magazine will be posted digitally and this account will be advertised throughout other social medias so that people can be lead to the twitter page so they can read the magazine about Risu and possibly also share the magazine which will lead to more promotion of the magazine. 

Synergy

I need to use synergy to maximise advertisements so that my marketing methods are effective and increase commercial value.

Target audience 

The target audience of this magazine will be aimed towards people 14+ as there isn't a very large demographic for example most people who listen to rap are below the age of 40 and are mostly male so my target audience is 14+ males. This magazine will be targeted at all sexualities as anyone can enjoy the freedom of music. The targeted social grade will most likely be C2,D,E as these are lower social grades and have the most amount of time so they'll be able to read this magazine and this magazine might inspire someone to start creating music.

Purpose:

The purpose of this magazine is too inform people on the life of Risu and how anyone can get out there and to educate people on how to keep your life organized. The magazine will also help promote Risu. This magazine should entertain people as that is the purpose of a magazine it'll educate people on multi tasking in life as that is what Risu does. The genre of the magazine is rap and hip-hop.

Justification for this product

This product should be made because there a thousands possibly even millions of young artist that are extremely talented but don't get a second in the spot light as they are not lucky so the aim of this magazine is to make small artist have a bigger chance at getting to have a successful music career. This gives them an idea of where to look and possible find a person who is willing to invest in  their career this magazine will also show them that it takes hard work and dedication to become successful and that if they put the time in that they can do it. I will be using social media to promote this magazine as the target audience is quite young and will most likely use social media and this justifies the use of social media to distribute it.

Resource and personnel 

The resources needed will all be available in school as I only need photoshop and paper and maybe other adobe based software which Doncaster UTC already provide. I will also use camera equipment for example DSLR cameras, to take photos for the magazine front which will also be included by Doncaster  UTC. I will also use Adobe illustrator to make design that cannot be made on photoshop as illustrator gives you more freedom of design and will let make a better magazine front, i am going to use the computer at DUTC as these are already equipped with the necessary software. I will use cameras stage lights and green screens to create quality images that will attract people towards my magazine

Sample material 

The sample material I am going to use is a mood board that I have created I am going to base most of my questions from that mood board I've also created a visualization diagram of the magazine front and how it's going to look I've also carefully detailed the diagram showing what each thing in the magazine front is and what its meaning is. I am going to use bright colours or a contrast of dark and bright colours to make Risu the main attraction in the magazine cover. 

Competitors

The competitors of this magazine would be other magazine companies made in Doncaster or music magazine companies like XXL or Fader we would be competing to see how many people will buy each companies magazine.

Conventions of magazine 

There are multiple things that are on magazine for example Font style and anchorage. Font style is the font that is being used. A tag line shows what the magazine is about and what its aimed at. Cover-lines are used to give the reader an idea of what is in the magazine. The central image is usually a close up shot of an iconic artist.